Technology, Media and Telecom Marketing Practitioners
GeoActive Group has served the needs of our diverse customers in the Technology, Media and Telecommunications (TMT) sectors since 2002 -- actively helping them to attain their aspirational goals for profitable market development.
Find out how innovative thinking, leadership through meaningful marketing research -- and above all, our passion for strategic marketing communications -- has made us the preferred digital transformation go-to-market partner that we are today.
Our founder, David H. Deans, uncovered the need and growing demand for a forward-thinking professional services company that specializes in market development for the evolving Technology, Media and Telecommunications industries.
During three decades of experience -- including working at start-ups, mid-sized businesses and large multinational companies -- he participated in numerous product development projects and associated international launch campaigns.
As a result of witnessing several noteworthy marketing successes, and an even greater number of lost opportunities, he applied those lessons-learned to formulate a methodology for how to approach the most demanding market development challenges -- specifically within the Technology, Media and Telecom domain.
Commercial Storytelling challenges can vary — sometimes dramatically — depending upon the technical complexity of the industry. As an example, in the high-tech sector it’s difficult to create the most compelling editorial without prior deep-domain expertise.
Therefore, broadly experienced people that are multifaceted tend to make the best market strategists and content authors. But finding the qualified staff is very problematic — because the Digital Polymath talent puddle is so shallow.
What’s the solution to these challenges?
In the tech sector, companies that are attempting to make the transition to brand journalism need to develop a talent mentoring program, to increase their editorial bench strength among their recognized internal subject-matter experts.
They must also create recognition and rewards for people who invest the time and effort to become multifaceted contributors. Why? Employee behaviors change when job performance appraisals acknowledge the value of this quality in their organization.
If your marketing organization is populated with legacy media buyers and semi-skilled program managers that have outsourced their primary roles to agencies and contractors, then we can help.
We'll enable you to regain lost momentum and harness untapped opportunities -- with a re-energized talent pool of savvy marketing practitioners that are appropriately qualified and skilled for the digital marketing era of today.
You can count on us for an informed in-depth assessment of your team and their current capabilities -- including candid feedback and actionable recommendations that you can apply quickly and decisively. We can also show you how to execute the best plan of action, maximizing overall effectiveness, within your budget limitations.
But you'll need a sustainable and lasting solution to the digital marketing challenges and opportunities that we will uncover. You must move beyond the short-term campaign thinking that handicaps strategic communication progress. That's why we provide one-on-one mentoring -- so that your most receptive and promising marketing talent are inspired and coached to reach their full potential.
Our Commitment to You
We're dedicated to making a difference in the lives of our customers. We offer a unique blended methodology of strategic wisdom and tactical street smarts that are applied to your individual marketing requirements and sales-related growth objectives.
That being said, we will enable you to convert our empirical research-based guidance into informed project execution and thereby attain the desired measurable results. We stand ready to help you create new markets and develop those that form the foundation of your business.
explore the next wave of marketing communication innovation
How to Reignite Your Marcom
Does your brand message stand out in the marketplace? Does your narrative convey bold ideas, new experiences and customer stories that engage and excite people to learn more about your company? Has your marketing team fully embraced the tools and techniques of content marketing? > Read More
In the good old days – actually, not that long ago – market development for a new product or service launch was considered to be predictable. Today, the savvy marketer is experimenting with a more advanced approach to digital storytelling and multimedia asset development. > Read More